Surveillance cameras less important – relatively speaking
There sure is a lot of talk these days about cameras. Cameras showing up on street corners. Cameras being installed on buses and trains. Cameras in summer homes and city parks. Cameras everywhere. But the thing that surprises me is how unimportant that little camera is in the scheme of things.
When I ask a homeowner why she wants cameras at home, she replies it allows her to watch the babysitter when she’s away. When I ask the car dealership owner why he wants cameras, he says it helps him cuts costs for guards. When I ask the casino manager, he talks most enthusiastically about the ability soon to identify high rollers walking through the door.
To just about everyone I talk to, cameras are really not interesting. But the software and services associated with the cameras certainly is. I think the age of the camera has passed, and the camera itself is now mere a data collection tool which feeds information into other systems. It is these other systems which produce the value we are looking for.
As time goes on, video surveillance will draw lessening value from cameras themselves, and more from software and hardware complementing cameras. Technical issues such as increased bandwidth availability, innovative storage solutions and manufacturing breakthroughs that reduce implementation costs will outdistance new hardware technology in their impact on video surveillance markets. Developments in software control, intelligence at points of observation and improvements in backend operations of recording, storage and retrieval of video data, will also play key roles.