Misleading Marketing Makes Money
I was about to title this post "Sad, Clueless Vendors." I’ve recently learned that the physical security vendors most commonly talking about convergence and about "end-to-end identity and access management solutions" have no idea what the terms mean beyond the hallways of their own marketing departments. True, these folks are clueless, but maybe not so sad.
After all, I have to remind myself that marketing wonks writing this stuff for ADT, Unisys, Siemens and others have a business objective. These firms are trying to sell FIPS 201 identity products into the federal government. In that context Identity Management can be morphed to mean the systems for verifying identity. So calling their card solutions identity management solutions is not such a marketing stretch.
It just bugs me that a) it has nothing to do with security convergence as it is commonly understood; and b) it has nothing to do with identity and access management as it is commonly understood.
On the other hand, maybe misleading marketing DOESN’T make money. Check out the CSOonline article that shows that no one actually buying HSPD-12 cards anyway.