Why IT is Oblivious
Why are most IT (information technology) folks oblivious to the multi-billion dollar collaboration going on between the $150 bn physical security industry and IT? Why are the analysts (forrester, gartner, burton) not covering the massive shift? Why aren’t IT consultants like PwC, E&Y, or Getronics talking about it? Why aren’t CIOs raising hell?
Don’t they know that Cisco, IBM, Oracle, EMC and HP are allocating big dollars to launch an assault on the physical security industry? Geez Louise – Cisco was the Platinum sponsor of the world’s biggest physical security conference last month!
Nope. The IT industry is clueless – with the exception of the companies named. And it makes sense. IT is really just a service provider. A utility. It doesn’t think for itself. It responds. When a business unit with a budget offers up a problem to be solved, the IT industry comes up with some kind of solution. But IT is not proactive. Like a computer, the IT industry simply awaits instructions.
The IT vendors, for the most part, are selling their same old products to their same old customers. And the CIOs are buying in the same old way. From the IT point of view, there is nothing new. Just go to the RSA conference or Interop and count the yawns.
But go to a physical security conference and see a huge industry adopting IT with such ferocity that every dollar is up for grabs. Innovative software vendors like VidSys and Quantum Secure are grabbing headlines. Cisco and IBM are fighting for dominance. IT distributors like Anixter and Tech Data are selling loads of phys sec products. And integrators are crossing over between phys sec and IT.
Plenty is happening. But the IT industry is responding to physical security’s fairly modest requests: directory services, XML services, high-end blade servers and fast switches. Nothing too earth shattering. But look at how Cisco and IBM are building billion dollar business units for physical security. And watch for the big announcements from Oracle and HP later this year.
Times, they are a-changin’
Pretty soon maybe even the analysts and consultants will see that they can help their customers to build more efficient and effective security architectures with the innovations of physical security – and make a buck in the process. Perhaps the software makers will see their opportunity to make a buck, too.