Sony Salvages IPIX for Parts
Sony buying the assets of IPIX makes perfect sense. Sony is a business that makes most of its money not from selling TVs and cameras, but by selling electronic components to makers of just abot every kind of gizmo under the big red sun. The Ipix technology will reappear in a dozen or a hundred Sony applications in the coming months, bring much more value to Sony that the technology ever could have brought to Ipix.
I imagine seeing Ipix technology show up in Sony video cameras, maybe even handycams, certainly the high end cameras used by filmakers. Maybe we’ll see it in TVs, too. Turn on the picture-in-picture feature and pan around the stadium with your remote control to watch different players on the Bears defense rip apart the helpless Colts. We’ll also see it in Sony’s still photo technologies, since that is where Ipix got its start.
Ipix didn’t have trouble with technology. It failed to sell, that’s all. The wrong sales and marketing strategy, the wrong pricing. the wrong channels. The wrong product integration strategy.
But the technology was always cool – and now is even cooler.