Home > TechNews > Sony Salvages IPIX for Parts

Sony Salvages IPIX for Parts

Sony buying the assets of IPIX makes perfect sense.  Sony is a business that makes most of its money not from selling TVs and cameras, but by selling electronic components to makers of just abot every kind of gizmo under the big red sun.  The Ipix technology will reappear in a dozen or a hundred Sony applications in the coming months, bring much more value to Sony that the technology ever could have brought to Ipix.

I imagine seeing Ipix technology show up in Sony video cameras, maybe even handycams, certainly the high end cameras used by filmakers.  Maybe we’ll see it in TVs, too.  Turn on the picture-in-picture feature and pan around the stadium with your remote control to watch different players on the Bears defense rip apart the helpless Colts.  We’ll also see it in Sony’s still photo technologies, since that is where Ipix got its start.

Ipix didn’t have trouble with technology.  It failed to sell, that’s all.  The wrong sales and marketing strategy, the wrong pricing. the wrong channels. The wrong product integration strategy. 

But the technology was always cool – and now is even cooler.

Categories: TechNews
  1. Steve Surfaro
    February 12, 2007 at 9:24 am

    Hey Steve ~ IMHO right/wrong!
    A very interesting and good move for Sony to get into immersive imaging and something else…influence/part ownership, whatever in gigapixel tech. I’ve been describing the trend toward the higher density fixed camera imager, to create an experience how we naturally see life, etc. The more (of the right) pixels, the better an opportunity to experience wide-view and immersive imaging. And so the right.
    Wrong channel? Well, maybe not exactly wrong, but really not the real problem with iPix. It was the imagers. People just were not able to get the economies of scale through camera reduction and immersive imaging hardware/software simply because the imager was not dense enough to permit a low enough amount of artifacting/distortion. Also, the technology did not directly match the 4:3 aspect ratio. It’s the same thing the photographic industry learned years ago. Why go circular fisheye, when you can go full-frame? Why produce a circular image projection on a rectangular imager, when you can project an elliptical one? iPix was a great idea, too early for the lower density imagers of its day, and was not fully optimized for our format.
    Oh, and you know what? There will be immersive Photographic, telepresence and medical markets. Stay tuned as you will see other manufacturers compete in this exciting space.

  2. February 13, 2007 at 6:16 pm

    Cool, Steve. Thanks for the comment.

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