Now THIS is Marketing!
The first time I saw the PIVMAN Comic book I was amazed. Phil Libin, President of Corestreet, showed
it to me and I was crazy about it – the concept, the execution, the story, the artwork. It was so much fun. Now it’s available for you. You can download it here, or Pick it up from the Corestreet booth at the RSA show next week.
I imagine Corestreet will also have a presence at ISC West at the end of March. So look for the booth and the comic book there.
Clever marketing concepts like this are what separate tomorrow’s technology leaders from yesterday’s tedious knuckle-dragging vendor marketers. Don’t just give me technical specifications. Tell the story!