IMS Research Has New Figures on Video Surveillance
Simon Harris, research director at IMS Research, called me to discuss the firm’s newest market study on video surveillance.
The reports covers all aspects of surveillance technology, including CCTV, IP cameras, matrix switches, encoders, etc. IMS’s methodology includes conversations with manufacturers and critical inspection of vendor marketing and sales data in order to derive estimates of market sizing and sales trends. The reports are pricey, but contain useful facts for vendors that want to understand their competition and the general growth of a specific market segment.
For example, the new report found that the trend of vendors promoting more and more network video surveillance over traditional CCTV is in full swing. Also, IMS reports that the world market for network video surveillance products increased by 41.9% in 2006 and is forecast to continue growing strongly for many years to come. By 2010, the combined market for network cameras, video servers and network video recorders is forecast to exceed $2.6 billion.
If I were a marketing person at Panasonic or Verint, I’d find this useful. But frankly, even more useful would be data and guidance that indicates how to sell more effectively to end users, or how to solve problems more effectevely for them – what pain points are customers feeling today that are different from yesterday? Where will budget dollars be allotted tomorrow? What priorities or problems that may inhibit technology adoption are on the horizon.
This end user or “application” view of security technology is something IMS knows it needs to enhance. And I expect it will in coming months.
For those of you interested, IMS Research differs from 4A International, the research firm I founded, in significant ways. IMS is focused on vendor market sizing, while 4A is focused on end user adoption trends. IMS is largely known in Europe, 4A is strongest in the US. IMS publishes reports frequently for purchase. 4A primarily produces private, custom research. There is essentially no overlap of services between the two research companies.
I’m looking forward to IMS’s conference on video content analysis they have planned for June.