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Why Gemalto thinks it is better than Aladdin

December 3, 2006

A Gemalto marketing exec told me that while Aladdin
has excellent products and a strong focus, Gemalto is a better technology
source and partner.  Gemalto, after all,
has factories all over the world personalizing smart cards.  Since smart card versatililty and security are
the core of and solution, Gemalto is best. 

I think differently. Aladdin is a software company with some hardware products (.like smart
card based tokens) optimizing the software’s functionality. It has a support
and distribution infrastructure like a software company, and responds to
special needs of its customers like a software company.  In short, Aladdin can give more personalized
service than the commodity-crunching Gemalto.

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